{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While many high-end brand names drive exposure through social media advertising, celeb partnerships and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main items have not altered a lot in years; it does not have TikTok, and doesn't give celebs cost-free purses